Writing about nutrition, performance, and what a decade of building taught me.
I spent my twenties in the NFL, a stretch in Italy rewiring how I thought about food, and the last ten years building LyfeFuel, a whole-food nutrition company I started because the supplement industry was broken and I wanted to do it differently.
I write and speak from the intersection of three lives: the one I lived as a pro athlete, the one I've built as a founder, and the one I'm living now as a husband and father trying to get health right for the people I love.
Building LyfeFuel since 2015. Food-grown nutrition, no shortcuts.
Walk-on to four-year starter at Berkeley to the NFL. I learned performance nutrition from the inside.
Publishing on real food, whole-health, and the gap between wellness marketing and wellness reality.
I grew up a multi-sport athlete chasing one dream: making it to the NFL. The road was brutal. Shoulder surgery at 15. No scholarship offers at 18. I walked on at Berkeley and worked my way from a red-shirt nobody to a four-year starter and scholarship athlete. Then came the next chapter. Three years of colliding with 300-pound humans for a living.
Football taught me discipline, but it also taught me how badly the performance-nutrition industry had lost the plot. I was eating "healthy" by every standard of the locker room and still felt terrible.
After football, I spent two years in Italy playing football, living la dolce vita, and completely rewiring my relationship with food. Less packaged, more grown, less complicated. That shift became the foundation of LyfeFuel, the whole-food nutrition company I've been running for the last decade.
Today I'm building a brand that treats food as the starting point, not a backup for what supplements can't fix. When I write, I'm writing from that vantage point: an operator and a practitioner, not a dietitian or a doctor. I try to be clear about the difference.
Conversations I've had about nutrition, performance, entrepreneurship, and life after the league.
Articles I've written and places I've been quoted on nutrition, supplementation, and the business of building a wellness brand.